An RFM Score of 555 (R=5; F=5; M=5, on a Scale

question 103

True/False

An RFM score of 555 (R=5; F=5; M=5, on a scale of 1-5)indicates that the customer frequently purchases expensive items.

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Definitions:

Lewin's Law

is not a real key term, but Kurt Lewin's theories broadly include concepts in social psychology such as the change management model (unfreeze-change-refreeze) and group dynamics.

Change

The process through which something becomes different, often leading to new behaviors, patterns, or states in individuals or groups.

Environment

The surrounding or conditions in which a person, animal, or plant lives or operates.

Group Change

The process or phenomenon through which a group evolves, including changes in structure, function, or membership.