Examlex
Explain how an RFM score is calculated on a scale of 1 to 5.
Necessary Support
The essential assistance or resources provided to individuals or organizations to facilitate the achievement of specific goals.
Negative Consequences
Unfavorable results or impacts that follow a specific action or decision.
Behavioural Decision Model
A theory that explains decision making by individuals based on psychological factors, including biases, perceptions, and other behavioral aspects.
Cognitive Limitations
Refers to the constraints on human information processing, including limited memory and attention capacity.
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