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The downsizing movement is described by the text as the pursuit of certain symbols and certain assumptions about government.Discuss the origins, goals, and assumptions of downsizing paying particular attention to whether it is effective or not.
Conscious Marketers
Marketers who are aware of the impacts their strategies and actions have on society, the economy, and the environment, and thus make thoughtful and sustainable decisions.
Corporate Social Responsibility
Business practices that involve initiatives that benefit society and contribute positively to the community and environment.
Controversial Industries
Sectors of the economy that generate public debate or disagreement, often due to ethical, environmental, or health concerns.
Triple Bottom Line
An accounting framework that incorporates three dimensions of performance: social, environmental, and financial.
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