In Consultative Selling, Salespeople Fulfill Three Primary Roles: Strategic Orchestrator

question 12

True/False

In consultative selling, salespeople fulfill three primary roles: strategic orchestrator, business consultant, and order-taker.

---

Definitions:

Energizing Force

A motivating factor or influence that drives or stimulates activity or change.

Satisfy A Need

Fulfilling a requirement or desire, often through the provision of products or services that address a specific deficiency or aspiration.

Motivation

The energizing force that stimulates behavior to satisfy a need.

Sociocultural Influences

The social and cultural factors that affect individual behavior, preferences, and attitudes, including family, religion, education, and media.