The Part of Marketing That Relies Heavily on Interpersonal Communication

question 2

Multiple Choice

The part of marketing that relies heavily on interpersonal communication and interaction between buyers and sellers is called _____________

• A) Advertising
• B) Sales promotion if
• C) Direct marketing
• D) Consumer behavior
• E) Personal selling

---

Definitions:

Biologically-Oriented

A perspective or approach that focuses on the biological or genetic factors in the study of organisms or behaviors.

Development

The process of growth or progression through a series of progressive changes, typically from a simpler to a more complex or better state.

Mesosystem

The interlocking settings that influence the child, such as the interaction of the school and the larger community when children are taken on field trips.

Bronfenbrenner

Refers to Urie Bronfenbrenner's ecological systems theory which describes the nested environmental contexts in which a person develops.