Which of the Five Views of Personal Selling Is Considered

question 98

Multiple Choice

Which of the five views of personal selling is considered to be the simplest?

• A) Stimulus-response
• B) Need-satisfaction
• C) Contingency-selling
• D) Mental-states
• E) Problem-solution

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Definitions:

Regulated Monopolies

Monopolies that are allowed to exist by the government but with restrictions and oversight to protect consumers' interests.

Structuralist

In economics, refers to a theory focusing on structural impediments to economic development, emphasizing the need for comprehensive reforms to overcome these barriers.

Antitrust Law

Legislation enacted to prevent monopolies, promote competition, and guard against anti-competitive practices in the marketplace.

Market Shares

Describes the portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.