Need-Satisfaction Personal Selling Is Based on the Idea That

question 56

Multiple Choice

Need-satisfaction personal selling is based on the idea that:

• A) Customers need to be told what they want.
• B) The customer needs to know what products the firm offers.
• C) Salespeople should be friendly because customers need to feel that they are appreciated.
• D) Customers purchase to satisfy a particular need or set of needs.
• E) Customers have only one need at a time and it must be met before the salesperson can interest them in any other product.

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Definitions:

Single Person

Refers to an individual who is not currently married or in a romantic partnership.

Self-Reliance

Depending on one's own ability, judgment, or resources rather than those of others.

Financial Instability

A situation characterized by uncertainty and unpredictability regarding one's financial resources and security.

Marriages Break Up

The termination of a marital union, also known as divorce, which involves the legal dissolution of a marriage by a court or other competent body.