Suppose You're Working as a Salesperson and One of Your

question 6

Multiple Choice

Suppose you're working as a salesperson and one of your prospects tells you they are interested in your product because Fortune 500 companies use it. Which of the following needs is the buyer expressing?

• A) Situational needs
• B) Functional needs
• C) Social needs
• D) Psychological needs
• E) Knowledge needs

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Definitions:

Small Businesses

Companies with limited revenue and a small number of employees, distinct from larger corporations.

Niches

Specific segments of the market where specialized products or services can thrive.

Narrow Market Segments

Highly specialized and focused parts of a market defined by unique needs and characteristics, often targeted for niche marketing strategies.

External Analysis

The examination of factors outside an organization that can impact its performance, including market trends and competition.