The Member of the Buying Circle Who Controls the Flow

question 48

Multiple Choice

The member of the buying circle who controls the flow of information is called the ____?

• A) Initiator
• B) User
• C) Purchaser
• D) Agent
• E) Gatekeeper

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Definitions:

Higher Management

A level of management that includes top executives who are responsible for making strategic decisions and overseeing the overall direction of an organization.

Layoff

The temporary or permanent termination of employment of an employee or group of employees for reasons not related to personal performance.

Verbal Communication

The use of spoken words to convey messages, thoughts, or information between individuals or groups.

Nonverbal Communication

The process of conveying meaning or information without using spoken words, through body language, facial expressions, gestures, and other cues.