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Salespeople Use Testimonials to Add Credibility to Their Sales Presentation

question 75

True/False

Salespeople use testimonials to add credibility to their sales presentation.


Definitions:

Polymodal Attention

The ability to direct attention to information presented simultaneously in different forms, such as visual and auditory.

Novelty Avoidance

The behavioral trait of preferring familiar objects and environments over new ones.

Habituation

The psychological process where an individual becomes accustomed to a stimulus after repeated exposure.

Visual-recognition Memory

The ability to recognize previously encountered visual stimuli and differentiate them from new stimuli.

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