Pontius (A Professor) Has a Group of Students Who Are

question 14

Essay

Pontius (a professor) has a group of students who are unhappy with the course syllabus, saying that too much material is dated and irrelevant. They threaten to make a complaint to the president of the university. They also threaten to boycott the class, even though it is a mandatory course in their degree program. What is the opening offer of the students in this negotiation? What counteroffer might you suggest? What strategies are the students currently using? How do you think Pontius might feel in response to the students' demands and threats? What strategies could Pontius use to change the game from a power-based struggle to something more constructive?

Recognize the potential for regulatory capture in government oversight of industries.

Understand the socio-political landscape and the efforts toward institution building in America pre-Civil War.

Identify the role and impact of utopian communities within American society.

Recognize the significance and objectives of the American Temperance Society.

---

Definitions:

Advertising Campaign

A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An advertising campaign is broadcasted through various media or channels over a specific time frame.

Clickstream

The recording of web pages a user visits, capturing the sequence of clicks or taps a user makes, which helps in understanding user behavior online.

Surf-shopping Behavior

The activity of browsing online stores and websites without the specific intention to make a purchase.

Cross-channel Shopping

The consumer practice of using multiple channels (e.g., online, in-store, mobile apps) to research, compare, and purchase products.