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How Does Dr

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How does Dr. de León think that anthropology should engage the public?


Definitions:

Macroenvironment

The broader, external forces that affect the operations and performance of businesses and markets, including economic, political, and social factors.

Culture

The set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group, influencing behaviors and perceptions.

Company Capabilities

The skills, resources, and strengths that allow a business to execute strategies and achieve its objectives effectively.

Country Culture

Entails easy-to-spot visible nuances that are particular to a country, such as dress, symbols, ceremonies, language, colors, and food preferences, and subtler aspects, which are trickier to identify.

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