With Respect to Relational Selling, It Is the Salesperson's Job

question 71

True/False

With respect to relational selling, it is the salesperson's job to follow-up with the customer after a sale has been made in order to ensure customer satisfaction.

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Definitions:

Satisfaction

The fulfillment of one's wishes, expectations, or needs, or the pleasure derived from this.

Marginal Benefit

The additional benefit or usefulness experienced by consuming or producing another unit of a good or service.

Marginal Cost

The supplementary cost of manufacturing another unit of a product or service.

Consume

The action of using up goods and services to satisfy personal or collective wants or needs.