How Is an Anthropology in the Here and Now Important

question 24

Multiple Choice

How is an anthropology in the here and now important for public views of the discipline?

• A) The here and now includes "mundane" matters that actually matter in people's daily lives.
• B) An anthropology of the here and now addresses a wider body of theory.
• C) When anthropologists do research, including historical background is not necessary.
• D) "The here and now" is less complex and therefore easier for the public to understand.

---

Definitions:

Business Buying Process

A series of decisions made by organizations while purchasing products or services for operational, production, or reselling purposes.

Consumer Buying Process

A series of steps that consumers undergo when making a purchasing decision, including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Business Markets

Markets where goods and services are sold for purposes other than personal consumption, typically involving transactions between companies.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behaviors and patterns.