Anthony Is a Sales Manager and Trying to Determine the Best

question 106

Multiple Choice

Anthony is a sales manager and trying to determine the best type of relationship to seek with the different account groups his company serves. Anthony should keep in mind that:

• A) Most customers prefer a lower level transaction-based relationship.
• B) Most customers prefer a higher level collaborative relationship.
• C) Selling costs are increased when serving accounts with higher-level relationships.
• D) The relationship desired by the customer takes priority over the cost of serving that customer.
• E) Anthony needs to keep each of the above in mind.

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Definitions:

Particle Board

An engineered wood product made from wood chips, sawmill shavings, or even sawdust, and a synthetic resin or other suitable binder, which is pressed and extruded.

Diversification Strategy

A growth strategy where a business enters into a new market or industry which it is not currently in, while also creating a new product for that new market.

Brand Recognition

Brand recognition is the extent to which consumers can correctly identify a brand through its visual indicators like logos, colors, packaging, or advertising, without the brand name being mentioned.

Viral Marketing

Marketing techniques that use social networks to produce increases in brand awareness or sales through self-replicating viral processes.