LeMessurier Violated the Third Fundamental Canon to Only Issue Public

question 13

Multiple Choice

LeMessurier violated the third fundamental canon to only issue public statements in an objective and truthful manner. How might this violation have been required to comply with one of the fundamental canons of the NSPE code?

• A) Citibank, his client, specifically ordered him to lie.
• B) His honor and reputation and that of the profession rested upon repairing the building without anyone knowing.
• C) A faithful agent delegates the responsibility of informing the public to the client.
• D) Truthfully disclosing all the relevant information to the public would have caused a panic and actually harmed the public good.

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Definitions:

Engagements

Interactions and forms of participation between a brand and its audience or stakeholders, often measured to assess the effectiveness of marketing efforts.

Humorous Advertising

A marketing strategy that employs comedy or wit to engage audiences and create memorable messages about a product or service.

Trigger

An event, situation, or condition that initiates a reaction or a series of reactions.

Emotional

pertains to the affective aspect of human psychology, influencing how people feel about and react to brands, advertisements, products, and services.