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Mactronics Ltd Has Subscribed to the Intellectual Property Network for the Past

question 8

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Mactronics Ltd has subscribed to the Intellectual Property Network for the past four years, an internet newsletter maintained by Digital Publishing. Mactronics has two in-house counsels working mainly on patent cases. This year, the management has decided it would be more cost effective to hire an independent lawyer rather than to maintain in-house legal services. On 15 November, Digital calls their contact person at Macrotronics about renewing the subscription. She has not yet been informed of the policy change and extends the contract for a year starting on 1 January. An hour later she receives an e-mail telling her of the change of strategy and that all subscriptions to legal journals or newsletters will not be renewed. She calls Digital and tells them there has been a mistake. Mactronics does not wish to renew their subscription after all. Which of the following is false?


Definitions:

Particular Needs

Specific requirements or necessities that individuals or groups have, which can vary greatly depending on personal circumstances, preferences, or conditions.

Belongingness Needs

are a person's inherent need to feel connected, valued, and a part of a group or social circle, reflecting a fundamental human motivation.

ERG Theory

ERG Theory is a motivation theory developed by Clayton Alderfer that categorizes human needs into three types: Existence, Relatedness, and Growth, suggesting that these needs can influence workplace behavior.

Basic Psychological Needs

Fundamental human motivations that include the need for competence, autonomy, and relatedness, which are essential for psychological development and well-being.

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