Appreciative Inquiry Is an Approach to Personal and Organizational Change

question 7

Multiple Choice

Appreciative inquiry is an approach to personal and organizational change based on the belief that the study of what is positive about individuals and systems will create positive images and actions in those systems. Match each of the principles of appreciative inquiry with its definition and/or purpose:
-Claims that positive change occurs when the process used to facilitate the change is a model of the ideal future.

• A) Free-choice principle
• B) Enactment principle
• C) Wholeness principle
• D) Positive principle
• E) Anticipatory principle
• F) Poetic principle
• G) Simultaneity principle
• H) Constructivist principle

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Definitions:

Affordable Method

A promotion-mix budgeting strategy in which firms set their promotion budget based on what they believe they can afford.

Promotional Budget

The allocation of financial resources dedicated to marketing and advertising activities over a specified period.

Promotional Message

Communication designed to inform, persuade, or remind potential buyers about a product or service, often as part of a broader marketing strategy.

Target Market

A specific group of consumers at which a product or service is aimed, defined by demographic, geographic, and psychographic characteristics.