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McClelland hypothesized that human behavior is a result of a complex mix of motivations - achievement, affiliation, and power. Match the motivation with the description of the person who exhibits the motivation style:
-Likes to work with others and value harmony and collaboration.
Product Signal
Indicators or features of a product that communicate its quality, authenticity, or prestige to consumers.
Inertia
The tendency to remain unchanged or idle in one's attitudes, behavior, or decisions due to psychological resistance to change.
Non-compensatory Rule
A decision rule in which an option is rejected if it fails to meet at least one important criterion, regardless of its merits on other criteria.
Clever Hans Effect
The phenomenon where a creature (notably a horse named Clever Hans) appears to be able to perform tasks requiring intelligence, but is actually responding to cues from humans.
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