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What is the difference between a vertical and horizontal career transition?
Discretionary Pricing
A pricing strategy where the seller has the flexibility to set prices based on market conditions, costs, or personal judgment.
Perceived Value
The consumer's assessment of the worth or utility of a product based on its ability to meet needs and expectations, relative to its cost.
Price Differentials
The variation in price levels for the same product or service in different markets or segments, due to factors like location or quality.
Product-line Pricing
A pricing strategy that manages the prices of multiple products within the same product range.
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