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Robert C. Solomon and Fernando Flores | Building Trust
Against prior accounts that define trust as an inert "medium" in which human transactions take place, Solomon and Flores argue that trust is rather a dynamic aspect of human relationships. It is a social, relational practice rather than a mysterious substance or entity. The authors distinguish between simple, blind, basic, and authentic trust, concluding with the complexity of interaction needed to build up trust between individuals or businesses, and the powerful damage that even one lie can cause in betrayal.
-A betrayal in business is generally fatal, Solomon and Flores claim, because
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