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Richard T. De George | Ethical Issues for Accountants
In this reading, De George looks at the inherent conflicts of interest built into the US system in which accounting firms work for and are paid by the companies that hire them. Because of the rule of confidentiality, accountants may find themselves caught between loyalty to their clients and ethical obligations to the public at large. De George suggests a tightening of the guidelines for accountants presented in their professional codes.
-According to De George, the AICPA has not demonstrated intent to
Hierarchy of Effects
A sequence of stages a consumer goes through, from initial awareness of a product to actual purchase, typically including stages such as knowledge, liking, preference, conviction, and purchase.
Consumer's Desire
The wants or needs of customers that drive their purchasing decisions.
Product Features
The specific attributes or characteristics that define a product and distinguish it from competitors.
Interest Stage
A phase in the marketing or sales process where potential customers begin to show curiosity or concern about a product or service.
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