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Maude Laliberté and Anne Hudon | Do Conflicts of Interest

question 44

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Maude Laliberté and Anne Hudon | Do Conflicts of Interest Create a New Professional Norm? Physical Therapists and Workers' Compensation
Laliberté and Hudon compare conflicts of interest that arise between physical therapists and worker's compensation to those arising between sports medicine physicians and the athletes they treat. Both types of clinicians find themselves caught between offering the best treatment to their individual clients and the need to answer to the needs of the organization. Conflicts of type and length of treatments arise as well as opportunities to behave unethically that may eventually result in a new norm for the entire profession.
-While physical therapists and sports physicians strive for a(n) ___________ approach, they are often forced to follow third-party organization rules.


Definitions:

Promotional Message

Communication designed to inform, persuade, or remind potential buyers about a product or service, often as part of a broader marketing strategy.

Target Market

A specific group of consumers at which a product or service is aimed, defined by demographic, geographic, and psychographic characteristics.

Percentage-of-Sales Method

A budgeting approach where advertising and marketing expenses are set as a fixed percentage of sales revenue.

Objective-and-Task Method

A budgeting approach in marketing that starts with defining specific objectives, determining the tasks needed to achieve those objectives, and estimating the cost of performing those tasks.

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