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In his essay, Reiff makes three main arguments. Which of the following is NOT one of his arguments?
Advertising Expense
This is the cost associated with promoting products or services to generate sales and increase brand awareness, including media buys, creative costs, and advertising staff salaries.
Cash Receipts
The collection of money (currency, checks, or electronic transfers) by a business from its customers, either for the sale of goods or services or from other sources like investments.
Subsidiary Ledger
A detailed ledger that contains the supporting documents for accounts in the general ledger, used to track specific details, such as customer accounts.
Received Cash
The inflow of cash to a business, recorded on the financial statements when cash is received from customers, loans, or other sources.
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