Where Persuasive Communications Attempt to Influence the Audience, Informative Communications

question 24

True/False

Where persuasive communications attempt to influence the audience, informative communications attempt to render the audience (more) knowledgeable about the topic.

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Definitions:

Break-Even Point

The break-even point is the point at which total costs and total revenue are equal, resulting in no net loss or gain, and is used for analyzing the financial viability of a product or service.

Pretax Income

The amount of income earned by a business before the deduction of taxes; it is found by subtracting all expenses, except tax expenses, from revenues.

Variable Cost

Variable cost refers to expenses that vary directly with the level of production output or sales volume, such as materials and labor.

Fixed Cost

Costs that do not change with the level of output produced, such as rent, salaries, and insurance.