The Longer the Quotation, the More Compelling Should Be the Reason

question 23

True/False

The longer the quotation, the more compelling should be the reason for including it.

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Definitions:

High Performance Risk

The potential for loss or adverse outcomes when purchasing high-end products or services that do not meet expectations for performance.

Utilitarian Products

Goods that are primarily bought and used for their practicality and function rather than their aesthetic or luxury attributes.

Experts

Individuals who possess a high level of knowledge or skills in a particular area or field.

Buzz

Refers to the communication and excitement generated around a brand, product, or event through word-of-mouth or other channels, contributing to its visibility and potential success.