____ Refers to a "Representation and Presentation of Data That

question 13

Multiple Choice

____ refers to a "representation and presentation of data that exploits our visual perception abilities in order to amplify cognition" (Kirk, 2012) .

• A) Data analysis
• B) Data visualization
• C) Graphic design
• D) Data mining

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Definitions:

Off-Season

A period outside the peak times for certain activities, often characterized by fewer customers and lower prices.

Competitive Parity Budgeting

A method of setting a marketing budget based on matching competitors' spending to maintain market share.

Promotion-To-Sales Ratio

A metric in marketing that compares the cost of marketing and promotion efforts to the resulting sales volume.