Marcoux Thinks That Stakeholder Theory Is Not as Bad as Some

question 25

Multiple Choice

Marcoux thinks that stakeholder theory is not as bad as some forms of corporate responsibility theory. Why?

• A) Stakeholder theory lets businesses consider the interests of employees and suppliers.
• B) Stakeholder theory aims to improve capitalism without overthrowing it.
• C) Stakeholder theory allows businesses to still pursue profit.
• D) Stakeholder theory suggests moral codes that are voluntary, not legally enforced.
• E) Stakeholder theory still gives some importance to the interests of the larger community.

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Definitions:

Consumer Purchase Decision Process

The steps individuals go through, including recognition of a need, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Sales Promotion

A promotional approach that employs immediate rewards to motivate buying or selling a product or service.

Direct Marketing

A form of advertising where companies directly communicate with potential customers through various mediums.

Public Relations

The practice of strategic communication that enhances beneficial ties between organizations and the people they serve.