According to Argenti, in Order for a CSR Campaign to Be

question 39

Multiple Choice

According to Argenti, in order for a CSR campaign to be successful, it must

• A) Be authentic
• B) Be in line with the brand image
• C) Attentive to what the public demands
• D) a. and b.
• E) a., b. and c.

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Definitions:

Undue Influence

Manipulation or pressure exerted by one person over another, undermining the latter's free will or judgment, particularly in legal or contractual contexts.

Duress

Force or pressure to enter into a contract.

Lack Of Intention

The absence of a deliberate plan or purpose in performing an action, which can affect the legal interpretation of events or documents.

Unconscionability

A situation where a contract or transaction is so unfair or one-sided that it is deemed oppressive and unenforceable under the law.