What Court Case Allowed Subsequent Juries to Attribute Liability to Product

question 40

Multiple Choice

What court case allowed subsequent juries to attribute liability to product designers and not just manufacturers?

• A) Brown v. Board of Education
• B) The case of Barbara Evans
• C) The case of William Greenman
• D) The case of David Larsen
• E) None of the above

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Definitions:

Behavioral Segmentation

A segmentation method that divides customers into groups based on how they use the product or service. Some common behavioral measures include occasion and loyalty.

Geographic Segmentation

A marketing strategy that divides the market into different geographical units such as countries, regions, cities, or neighborhoods.

Benefits Segmentation

A market segmentation technique that categorizes consumers based on the specific benefits they seek from products or services, rather than demographic factors.

Psychographics

Used in segmentation; delves into how consumers describe themselves; allows people to describe themselves using those characteristics that help them choose how they occupy their time (behavior) and what underlying psychological reasons determine those choices.