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Shapiro points out that to be effective, directors need to be disinterested in their jobs.
Drive-Thru
A service model allowing customers to purchase products or receive services without leaving their vehicles.
Involvement
The degree of interest and engagement an individual has in a particular activity, issue, or object.
Maslow's Hierarchy
A theory in psychology, proposed by Abraham Maslow, that categorizes human needs into a five-tier model in the form of a pyramid, ranging from basic (physiological) needs to higher-level needs (self-actualization).
Content Analysis
A research technique used to systematically analyze the content of communication materials to identify patterns or themes.
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