What Commonality Do the First and Second Waves of the American

question 14

Multiple Choice

What commonality do the first and second waves of the American women's movement share?

• A) They both occurred in the 1970s.
• B) Both were rooted in lesbian-feminism.
• C) They both involved the fight for universal suffrage.
• D) They were both originated in movements against racism.

Describe how consumer behavior and needs influence marketing strategies.

Differentiate between the production, product, sales, and market orientations.

Identify the effects of market orientation on a firm’s performance, including its impact on profitability and customer satisfaction.

Understand the evolution of marketing thought from the production era to a market-focused approach.

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Definitions:

Low Tide

The lowest height to which water in the ocean drops relative to the land in response to the gravitational pull of the Moon; also refers to the time when such low levels occur.

Spring Tide

A condition of especially high and low tides caused when the sun, moon, and Earth are aligned, increasing the gravitational pull on the oceans.

Neap Tide

A condition of the sea where the difference between high and low tide is at its least, occurring twice a month.

High Tide

The state of the tide when it is at its highest level, usually occurring twice in a 24-hour period.