Examlex
How do balanced budget laws work?
Demographic Variables
Characteristics of populations used to segment markets, such as age, gender, income, education, and ethnicity.
Age
A measure of the length of time that an individual or entity has existed, often used as a criterion in demographic segmentation and targeting.
Gender
A category into which humans and most other living beings are divided on the basis of their reproductive roles and functions.
Demographic Segmentation
Segmentation that divides markets by characteristics such as age, gender, income, education, and family size.
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