The Old Adages That "If It Bleeds It Leads" and That

question 103

True/False

The old adages that "if it bleeds it leads" and that journalists should "comfort the afflicted and afflict the comfortable" align with the Canadian media's focus on negative forms of news coverage.

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Definitions:

Subculture

A cultural group within a larger culture, often with beliefs or interests at variance with those of the larger culture.

Authenticity Quadrant

A conceptual framework used to assess the genuineness of a brand's identity and communications.