Examlex
Which of the following is a reflection of settler colonialism?
Psychographic Segmentation
The process of dividing a market into segments based on consumer psychology, including personality traits, values, attitudes, interests, and lifestyles.
Loyalty Segmentation
The division of a customer base into groups based on their loyalty levels, aiming to tailor marketing efforts and rewards to different segments to encourage repeat business.
Benefit Segmentation
A marketing strategy that involves dividing a market into segments based on the different benefits consumers seek from the product.
Psychographic Segmentation
The division of a market into segments based on consumer psychology, including their lifestyle, values, attitudes, and personality.
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