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Nagel believes that
Value Objective
A strategic goal focused on delivering superior value to customers, often by offering products or services that uniquely meet their needs or preferences.
Profit Objective
A financial goal setting the desired amount of profit a company aims to achieve within a specific period.
Customer Objective
Customer objective involves defining what a business aims to achieve in relation to its customers, such as increasing customer satisfaction, loyalty, or retention rates.
Marketing Budget Allocations
The distribution of financial resources among various marketing activities or channels.
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