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According to Scriven, religious and scientific knowledge
Strategic Business Units
An autonomous division within a larger parent company that focuses on a specific market sector or product line.
Market Share Opportunities
Potential avenues for a business to increase its proportion of total sales in a particular market compared to its competitors.
Undifferentiated Marketing
A marketing strategy where a company markets its product or service to all potential consumers in the same way, without segmentation.
Caffeine-Free
Products or substances that do not contain caffeine, aimed at consumers looking to avoid the stimulant's effects.
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