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Do you agree with Thomson's First and Second Principles? Why or why not?
The Divestiture Puzzle
Steven M. Cahn
Opinion Leadership
The ability of an individual to influence the opinions or behaviors of others within a community or group, often due to expertise or social status.
Word-Of-Mouth Activity
The act of consumers providing information to others about products or services verbally or through digital channels, influencing perceptions and decisions.
Personal Influence
The effect an individual has on another's feelings, opinions, or behaviors through direct or indirect means.
Marketing
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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