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Integration has informed
Price
The amount of money required to purchase a good or service; it acts as a signal between sellers and buyers.
Consumer Surplus
The difference between what consumers are willing to pay for a good or service and what they actually pay, representing the benefit to consumers.
Willingness to Pay
The maximum amount an individual is prepared to spend to acquire a good or service or avoid something undesirable.
Consumer Surplus
The gap between what consumers are prepared to pay for a product or service and what they end up spending.
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