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Lawrance and Byers define which of the following terms as "an effective response arising from one's subjective evaluation of the positive and negative dimensions associated with one's sexual relationship"?
Persuasive Messages
Communications designed to influence the attitudes, beliefs, or behaviors of the recipient towards a particular idea, product, or viewpoint.
Mobile Marketing
Marketing strategies designed specifically for reaching consumers on smartphones, tablets, and other mobile devices.
Negative Connotations
The negative associations or implications that a word or phrase may carry, beyond its literal meaning.
Selling Points
Key features or benefits of a product or service that make it attractive to potential customers.
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