What Concept Suggests That the Tendency Through Persistent Contact with a Stimulus

question 47

Multiple Choice

What concept suggests that the tendency through persistent contact with a stimulus (e.g., another person) increases our preference for the stimulus?

• A) Attachment
• B) Homophily
• C) Mere-repeated-exposure effect
• D) Assortative mating

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Definitions:

National Do Not Call Registry

A list maintained by the government that allows individuals to limit the telemarketing calls they receive, aiming to protect consumer privacy.

Sales Efforts

Activities directed towards promoting, selling, and distributing a product or service.

Retail Positioning Matrix

A matrix that positions retail outlets on two dimensions: breadth of product line and value added, such as location, product reliability, or prestige.

Value Added

Value added refers to the additional features or economic value a company adds to its products or services before offering them to customers, often through improvements or enhancements that differentiate the product in the market.