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What was the Carter doctrine a response to?
Customer Experiences
The perceptions and responses of customers resulting from the use or anticipated use of a company's products or services.
Repeat-Purchase Intention
Repeat-Purchase Intention is the likelihood that a customer will buy a product or service again, often influenced by satisfaction, brand loyalty, and product quality.
Customer Satisfaction
A measure of how products or services meet or surpass the customer's expectations, often used as a key performance indicator within business.
Brand Personality
The set of human characteristics attributed to a brand, affecting how consumers perceive and relate to it.
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