Examlex
Which of the following is required in order to conduct a QTL analysis?
Marketing Research
Organizational activity that links the consumer, customer, and public to the marketer through information. The organization uses that information to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing Opportunities
Potential areas where a brand can find growth through increased sales, market share expansion, or brand recognition.
Marketing Performance
The analysis and assessment of the effectiveness and efficiency of marketing strategies and activities.
Structured Information
Organized data that adheres to a predefined format, making it easily searchable and manageable by computer systems.
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