When Marketing-Savvy Medical Practices Divide the Total Market into Groups

question 80

Multiple Choice

When marketing-savvy medical practices divide the total market into groups that have relatively similar health care needs, they are implementing:

• A) market segmentation.
• B) profitable strategies.
• C) the 4Ps.
• D) competitive advantage.

---

Definitions:

Species

An assembly of living entities which are alike in nature and have the ability to mate or share genes.

File Drawer

The phenomenon where only positive study results are published, while negative or inconclusive findings are "hidden" in a researcher's file drawer.

Genus

A class or group of entities that share common characteristics, often used in the classification of organisms.

Species

A basic rank of biological classification that involves groups of individuals capable of interbreeding to produce fertile offspring.