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An Example of a Mass Market Strategy Is When a Company

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An example of a mass market strategy is when a company markets to a unique subset of potential female purchasers in a defined geographic region.


Definitions:

Weight Gain

An increase in body weight, which can result from an excess of calorie intake over calorie expenditure.

Daily Calorie Intake

The total amount of calories consumed by an individual in a day to maintain body functions and energy levels.

Calories

Units of energy measurement used to quantify the amount of energy supplied by food and drink to the body.

Peanuts

A type of legume that grows underground and is consumed worldwide as a snack, and used in various cuisines and products.

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