A Hospital Marketing Manager Can Segment the Market Using Which

question 17

Multiple Choice

A hospital marketing manager can segment the market using which of the following?

• A) Demographic, geographic, and psychographic variables
• B) Customers who behave in the same way and have the same needs
• C) The price of the services offered
• D) The profit margin of primary care
• E) The characteristics of the nurses and physicians
• F) All of these are correct.
• G) Demographic, geographic, and psychographic variables, and customers who behave in the same way and have the same needs

---

Definitions:

Vertebrates

Animals that possess a backbone or spinal column, including fishes, amphibians, reptiles, birds, and mammals.

Hemichordata

A phylum of marine animals that share some traits with chordates, such as a dorsal nerve cord, but have distinct features like a stomochord.

Larval Tunicates

The juvenile stage of tunicates (marine invertebrates), which is free-swimming and undergoes metamorphosis into the adult form.

Superficially Resemble

To appear similar or alike on the surface, but possibly different in more profound or structural aspects.