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McGregor's Theory Y advanced the belief that:
Super Influencers
Individuals with a vast and highly engaged following on social media, possessing significant influence over their audience’s purchasing decisions.
Opinion Leaders
Individuals who influence others' attitudes or behaviors because they are considered knowledgeable, authoritative, or otherwise influential in a particular domain.
Potential Consumers
Individuals or groups who are identified as likely purchasers or users of a product or service, based on certain characteristics or behaviors.
Social Media
Digital platforms that allow users to create, share, or exchange information, ideas, pictures, and videos in virtual communities and networks.
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