Discuss Some of the Innovations in Survey Modes and Distributions

question 9

Essay

Discuss some of the innovations in survey modes and distributions. Then discuss how these new ways of conducting surveys may create challenges for the validity and reliability of survey findings.

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Definitions:

Social Media Networks

Social Media Networks are online platforms where individuals and organizations can create profiles, share content, and interact with each other, facilitating communication, content distribution, and community building.

Facilitate Purchases

The process or mechanisms put in place to make it easier for customers to buy goods or services, often through streamlined checkout systems or intuitive e-commerce interfaces.

Centralized Structure

An organizational model where decision-making authority is concentrated at the top levels of management, leading to a cohesive and streamlined operation.

CMO

Chief Marketing Officer, a senior executive responsible for the development and implementation of marketing strategies in an organization.