The First Step in Conducting a Content Analysis Is To

question 2

Multiple Choice

The first step in conducting a content analysis is to:

• A) Identify the unit of analysis to be used
• B) Define the message population to be studied
• C) State a research question or hypothesis
• D) Decide on the method of selecting data

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Definitions:

Hypnosis

A trance-like state of focused attention, reduced peripheral awareness, and increased susceptibility to suggestion.

Psychic Energy

A concept in psychoanalytic theory referring to the force or drive behind human behavior and mental processes.

Sexual Attraction

A form of attraction towards another person characterized by a desire for a sexual relationship or encounter.

Instinctive

Relating to or prompted by instinct; done automatically without conscious thought.