When Researchers Do Not Have a Sampling Frame from Which

question 13

Multiple Choice

When researchers do not have a sampling frame from which to randomly select a message sample, they should:

• A) Content analyze all the messages available on a topic
• B) Use some element of chance to reach an adequate sample size
• C) Use messages that are most conveniently available
• D) None of the above

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Definitions:

Unit Cost

The cost incurred to produce, acquire or handle one unit of a product or service.

Appropriate Code

A specific numerical or alphanumeric identifier used to classify and organize data, transactions, or items according to established criteria.

Merchandise Inventory

The value of the products that a company has in stock and intends to sell.

FOB Shipping Point

A term used in shipping agreements indicating that the buyer is responsible for paying shipping costs and for the goods at the point of departure from the seller's shipping dock.